Ipsos iSay Today

Sports fans in America are a passionate and diverse bunch, and a recent Ipsos poll gives us a fresh look at what makes them tick. From the most-watched sports to the latest trends in sports participation, we've got all the action-packed details!

Sometimes surveys might appear to change topic. This is an important part of how we build surveys, as it helps us to get a wider range of honest responses to our questions – and can also make our surveys more efficient.

Are credit cards empowering younger Americans to build their financial futures, or are they pulling them deeper into debt? Discover the generational divide in credit card usage, motivations, and challenges in today’s economic landscape.

Explore how Ipsos iSay is revolutionizing the survey experience by designing mobile-first, user-friendly surveys that are easy to access on any device. Learn about our detailed survey design process! From simple, concise questions to extensive survey testing, we’re ensuring a seamless and enjoyable experience for everyone.

Each generation has a unique approach to shopping at big box stores, selecting brands, using food delivery apps, and more. Whether you are Gen Z, Millennial, Gen X, or Baby Boomer, does your shopping style match your generation's trends? Find out now!

The Inversity Challenge, in partnership with Ipsos, is an innovative student challenge aimed to leverage the power of technology to transform market research, drawing a diverse array of creative solutions from participants.

Dive into recent debates surrounding the evolving roles and rights of athletes. Explore how public opinion is shifting on critical issues such as fair compensation for college athletes and the participation of sports figures in social and political matters.

Generation Z is changing perceptions of the LGBT+ community globally and here in the United States. A new Ipsos study conducted in over two dozen countries reveals attitudes on support for same-sex marriage, media inclusion, and the push for transgender equality.

Have you ever wondered about how Ipsos iSay can ensure that everyone’s opinions are included in their market research? Discover our techniques for representing our diverse society and making sure that surveys are not just accurate, but also inclusive and respectful.

Step inside the digital world of young American men to discover the top social media platforms, the can’t-live-without gaming consoles, and the most binge-worthy streaming services. Get ready to uncover the trends and streaming habits of this plugged-in generation!