Ipsos iSay Today

Younger Americans are leading the way in holiday spending this year. From getting an early start, to following trends, to expertly navigating the world of online shopping -- discover why 18- to 34-year-olds are spending more this holiday season.

As the holidays approach, many shoppers have their eyes on the latest tech gadgets. Explore the latest Ipsos research on who is planning to upgrade their devices or buy new accessories this year.

Stress is a significant health concern for many Americans. A new Ipsos study explores who is feeling the impact of stress, the rising importance of mental health, and how our society can better support those in need.

Your favorite news source might be doing more than just keeping you informed – it could be influencing your views on politics, personal finances, and even grocery shopping. Check out these eye-opening insights from a recent Ipsos poll to discover just how deeply your chosen media can shape your reality and priorities.

Discover how you can earn up to 180 points just by completing your profile surveys. Filling out your profile helps us connect you with surveys that match your interests and lifestyle. Read more about this simple way to enhance your Ipsos iSay experience and boost your points balance!

As the 2024 U.S. presidential election approaches, many Americans have found themselves tightening their budgets, with financial anxieties cutting across party lines. Republicans and Democrats alike are adjusting spending habits in anticipation of potential economic shifts. Is your wallet feeling the election jitters?

"Childless cat ladies" have been the focus of some attention this election cycle, but who are they? A recent Ipsos study revealed they mirror mainstream America, spanning suburbs, various incomes, and education levels, with diverse political views, including a significant number of Republicans. Discover more about this unexpected voter group!

Would you pay a little more for the experiences and products that make life more convenient or enjoyable? Explore new Ipsos research on what items and services Americans are (or aren't) willing to pay a premium for.

How are rising grocery prices changing the way Americans shop? Discover the latest Ipsos research and see how consumers like you are stretching their dollars by prioritizing fresh produce, embracing private label products, and getting savvy with coupons.

It's hard to resist the adorable allure of kitten whiskers or puppy dog eyes! Our pets shower us with unconditional love, but they also come with their fair share of challenges. What are the hidden costs and the real workload of pet ownership? This new Ipsos study reveals honest insights from pet parents that you won't want to miss.