What’s on your holiday wish list this year?
A new phone?
Maybe some cool accessories?
If you’re like a lot of Americans, the answer is yes.
Shopping for tech during the holidays can be about keeping up with the latest trends, treating yourself, or starting 2025 with a more efficient device to help you reach your new year goals. And who doesn’t want a phone that works faster or a charger that doesn’t quit when you need it most?
One in three Americans will be shopping for new phones or accessories this season.
Is It Time for a New Phone?
Be honest—how’s your phone holding up?
Does it freeze just when you’re about to hit “send” on a holiday photo?
Or maybe the battery can’t even last a full day anymore.
One in three Americans (34%) are ready to upgrade their phone soon. It’s easy to see why. Phones have become our cameras, our GPS, and our connection to loved ones. If yours isn’t pulling its weight, it might be time for a change.
Accessories That Just Make Life Easier
Phone accessories may be small, but they can help solve big problems.
Have you ever fumbled your phone and watched it hit the pavement in slow motion? A sturdy case could save you from that heart-stopping moment. Or how about running out of battery when you’re out shopping? A portable charger is your new best friend.
One in three Americans (33%) say they are shopping for phone accessories this season.
It’s not just about function, though. Accessories can be fun too! Think colorful cases, sleek wireless chargers, or earbuds that actually stay in your ears. Plus, they make great stocking stuffers.
The Best Time to Buy
The holiday sales are in full swing, so if you’ve been waiting for the right moment to upgrade, this just might be it. With one in three Americans already planning to buy a new phone or some accessories, this could be your chance to treat yourself to an upgrade or give a techie gift to someone you love.
After all, no one wants to be the person with a dead phone battery during the family holiday photo.
Want to share your thoughts about holiday shopping and the tech trends shaping the season? Join the conversation with Ipsos iSay, take surveys on topics like this and more, and make your voice heard.
Visit your dashboard today and let us know what’s on your holiday wish list.
The Ipsos research shared in this article has been sourced from: https://www.ipsos.com/en-us/one-four-say-they-plan-set-will-soon
