Ipsos iSay Today

Have you ever wondered about how Ipsos iSay can ensure that everyone’s opinions are included in their market research? Discover our techniques for representing our diverse society and making sure that surveys are not just accurate, but also inclusive and respectful.

An Ipsos survey reveals that we trust artificial intelligence more than ourselves to avoid discrimination. Do you agree?

How much can you earn with surveys? | Ipsos iSay

Have you ever been stopped halfway through a survey? It's not because your opinions don't count. It's all about matching the right group or balancing demographics. Learn why this happens.

Generation Z is changing perceptions of the LGBT+ community globally and here in the United Kingdom. A new Ipsos study conducted in over two dozen countries reveals attitudes on support for same-sex marriage, media inclusion, and the push for transgender equality.

Sometimes surveys might appear to change topic. This is an important part of how we build surveys, as it helps us to get a wider range of honest responses to our questions – and can also make our surveys more efficient.

As the Paris 2024 Games approach, an Ipsos global survey reveals growing anticipation and interest. What are the sports people are most interested in? How do the Games impact the feeling of global unity? Discover it all in this article.

It might seem nosy, but personal questions are really important for good research! Here, we’ll explain why Ipsos iSay wants to know more about you, as well as what you think. 

Discover a paradigm shift from material wealth to valuing experiences, personal independence, and contentment.