Earth Day: A Reminder That Every Action Counts
Earth Day is more than just planting a tree or posting a photo of nature. It’s about recognizing how the small choices we make each day can add up to a big impact.
From reducing plastic waste to using greener transport options, Earth Day encourages each of us to take small, meaningful steps toward a healthier planet. And these actions matter — not just on Earth Day, but all year round.
Why Earth Day in 2025 Still Matters?!
Starting in 1970, Earth Day has grown into the largest environmental movement in the world. By 2025, awareness of Earth Day and its significance has reached 9 in 10 people in Europe (91.6%)*, a statistic that is extremely encouraging in terms of awareness and hope we can still make a positive impact. It’s a chance to raise awareness about climate change, pollution, deforestation, and other global challenges we all share. Today, the focus is on finding sustainable ways to live that don’t harm future generations.
In Europe, many countries have already made strides in protecting the environment — through recycling programs, green energy initiatives, or sustainable public transport. But the conversation is far from over. Whether you live in the city or countryside, we all feel the effects of environmental changes in our daily lives — hotter summers, unpredictable weather, or rising food costs.
What Can You Do?
Earth Day isn't about being perfect — it's about trying. Here are a few simple actions that anyone can take:
- Bring your own bags to the supermarket.
- Turn off the lights when you leave a room or just for a couple of hours.
- Walk or cycle instead of driving short distances.
- Reuse and recycle more often.
Even one small change can inspire others — especially when these habits become part of our daily routine
A European Perspective: 94% are eager to act on Earth Day.
At Ipsos iSay, we recently asked our members in different European countries how they feel about Earth Day and the environment. The responses were enlightening — showing a mix of optimism and concern. 94% of respondents said they’re willing to support and take at least one action during Earth Day!
In some countries, more than 28% of people said they’re willing to support the planet on Earth Day by simply turning off the lights for one or more hours. Others, are willing to ridetheir bike to go to school/work (7%) and a quarter are willing to plant a tree.
We asked our community what Earth Day means to them, and the results speak volumes. Over 90% of survey respondents believe that the main purpose of Earth Day is to raise awareness about environmental issues — a strong signal that this day still holds deep meaning for many. When it comes to plastic waste, more than 80% agree that plastic left in nature never truly disappears — it simply breaks down into microplastics that continue to pollute the environment. Concerns for marine life also came through strongly, with 60% of participants saying they believe plastic harms sea creatures by being mistaken for food or causing entanglement, often with deadly consequences. These insights show just how aware and engaged our members are when it comes to protecting the planet.
One thing remains certain: people care — and they’re ready to take meaningful steps toward a healthier planet.
*These results represent Ipsos iSay web visitors in seven European markets, April 12-15, 2025, and may not reflect the views of the general population.
