How People in Europe & North America Recharge Their Minds – Insights from Ipsos iSay

1. Finding Your Switch-Off Moment 
We asked visitors between 6–8 October: “Which factor contributes most to your ability to mentally switch off and recharge after a busy day?” 

💡 Fun insight: It seems most people are “doers” when it comes to switching off – either moving their body or diving into a hobby beats chatting on the couch. 

  • Engaging in a fulfilling hobby or passion project – 35.2% 
    (Creative souls rejoice – crafting, gaming, or side projects are officially mental fuel!)
  • Daily physical activity or time outdoors – 31.5% 
    (Nature and movement are strong contenders – even a 10-minute walk counts.)
  • Having a firm, respected cut-off time from work/study – 18.6% 
    (Boundaries matter, but apparently, they aren’t enough on their own.)
  • Deep, meaningful conversations with friends or family – 14.7% 
    (Talking helps, but most people recharge solo first.) 
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2. Who Do We Call When We Need a Boost?

On 7 October, visitors shared who they’d reach out to for a quick emotional lift or simple favour. 

💡 Fun insight: Family wins hands down – we trust our relatives with emergency pep talks more than anyone else. 

  • Family member – 65.3% 
    (Parents, siblings, partners – your hotline is always open!)
  • Close friend – 23.6% 
    (Friends are strong runners-up – perfect for small favours or venting sessions.)
  • Colleague or peer – 1.5% 
    (Work pals? Only in extreme emergencies… or when no one else answers.)
  • No one – 9.6% 
    (A reminder: some people may feel isolated – reaching out matters.) 

3. Quick Takeaways for Mental Health World Day

  • Schedule time for hobbies and outdoor activity – your brain will thank you.
  • Set a clear boundary between work/study and personal time.
  • Keep your support network close – whether that’s family, friends, or both. 

Mental health isn’t one-size-fits-all, but these insights show that simple, everyday habits can make a big difference. So, take a breath, pick up that hobby, and maybe call a loved one today – your mental recharge starts here! 

*These results represent Ipsos iSay web visitors in 16 European countries and North America and may not reflect the views of the general population.   

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