Every November 11, we honor the brave men and women who have served in the U.S. Armed Forces. But honoring veterans goes beyond simply saying thank you. It also means recognizing their needs, showing our appreciation, and finding meaningful ways to support them and their communities.
Veterans Day is an opportunity to celebrate the dedication and sacrifices of those who served. It is also a moment to reflect on how we can continue supporting veterans long after their military service ends.
Supporting Veterans Beyond Veterans Day
According to recent Ipsos research*, many Americans believe more can be done to support veterans after their military service ends. In particular, 64% believe additional support is needed for veterans' mental healthcare, while 47% believe more should be done to help veterans access stable housing.
These findings are a reminder that honoring service goes beyond recognition. It also means helping veterans feel supported, valued, and connected to their communities.
Whether it's attending a local Veterans Day event, supporting a veteran-owned business, volunteering your time, or simply expressing your appreciation, every gesture can make a difference.
Why Giving Back Matters
The values we celebrate on Veterans Day, service, dedication, and helping others, are worth carrying with us every day.
At Ipsos iSay, we see the impact of people coming together around shared goals. Our community is built on the idea that every voice matters and that individual contributions can help create positive change.
That same spirit of participation and giving back extends beyond sharing opinions. Small actions, whether supporting local causes, helping neighbors, or volunteering in the community, can have a meaningful impact.
Ipsos research* found that 62% of Americans believe volunteering makes a positive difference in their communities, highlighting the important role that everyday acts of service continue to play.
Making a Positive Impact Together
This commitment is reflected in the mission of the Ipsos Foundation, which supports communities and helps create positive social impact around the world.
This Veterans Day, let's celebrate those who have served, recognize the importance of supporting them, and remember that kindness and generosity can make a difference all year long.
And there's more to come. This December, keep an eye out for the Ipsos Foundation's upcoming campaign as we once again bring our community together around the power of giving back.
Because honoring those who serve is also about carrying the spirit of service forward. Happy Veterans Day!
*Source: Ipsos Survey Reveals Gap Between Veterans' Needs and Public Perceptions (2024). Survey conducted between 18 and 21 October 2024 in the United States, with a sample of 1,028 adults aged 18 and older, including 516 veterans.
*Source: Ipsos Majority Say Volunteering Is Important, but Few Volunteer as Much as They Would Like (2026). Survey conducted between 21 and 22 April 2026 in the United States, with a sample of 1,004 adults aged 18 and older.
