Ipsos iSay Today

A complete profile on Ipsos iSay is more than just a one-time step. When you keep your profile accurate and up to date, it helps us invite you to surveys that better match your interests, habits, and everyday life. That is exactly why it’s worth updating it from time to time. A quick update can make a real difference in the types of surveys you receive.

The opportunity to earn points and redeem them for rewards by participating in market research is highly popular. However, where there is genuine interest, bad actors are unfortunately never far away. Because of this, many people are rightfully skeptical of online offers.

In this guide, we will detail how these scams operate, which warning signs you need to watch out for, and how to identify legitimate platforms so you can use your time in a meaningful way.

Whether it is new products, better services, or clearer advertising, many business decisions today are based on asking people targeted questions. The goals of market research are clear: companies want to better understand what people need, expect, and actually use. That is exactly why market research companies regularly invite people to take online surveys. Anyone who takes part in these studies helps bring offers, products, and communication closer to the reality of everyday life.

According to the Ipsos Cost of Living Monitor 2025, many Europeans are starting to feel more financially secure, yet concerns about inflation, disposable income, jobs, and the economic outlook remain widespread across the European continent. Here’s what the data shows and what it means for everyday life in Europe.

Do you find it hard to resist those delicious-looking recipe videos on your feed? Discover the surprising favorites among food influencers and their content, as revealed by a recent Ipsos iSay poll, and see what videos fans like you crave the most.

Join us as we explore how AI is tipping the balance in healthcare. With insights straight from the Ipsos iSay community and web visitors, find out why some are cheering its transformative power while others raise eyebrows over privacy and ethics. Ready for a fresh perspective? Let’s jump in!

Don’t let scammers ruin your online shopping! Learn how to spot fake websites, avoid suspicious deals, and keep your Ipsos iSay rewards safe while getting the best value.

See how Black Friday grew from a U.S. shopping day after Thanksgiving into an event celebrated worldwide, drawing shoppers eager for deals. Learn what makes it special as it captures global attention each holiday season.

This Remembrance Day, discover how people around the world — online and offline — are honouring those who served. From sharing stories to supporting veterans’ charities, see how the Ipsos iSay question of the day poll voters are making remembrance meaningful today.

Learn about Ipsos iSay's Instant Reactions, a mobile-first tool that captures real-time, natural facial expressions while watching videos, providing insights to brands for more memorable and clear video content. Your facial reactions help shape better videos, while your privacy and control are ensured.