Have you ever wondered how your favorite brands decide to launch a new flavor, redesign packaging, or create a brand-new service? It all starts with market research. While numbers and data tell part of the story, understanding how people think, feel, and make decisions is what drives innovation. This is exactly where qualitative surveys come in.
If you’ve ever wanted to share your honest opinions, influence major brands, and earn rewards for your time, you are in the right place. In this article, we will explain the concept of qualitative research in simple terms and show you how being part of the Ipsos iSay community turns your everyday opinions into rewards.
What Exactly Are Qualitative Surveys in Research?
To understand qualitative surveys, it helps to compare them with quantitative research. Quantitative research focuses on numbers—asking "how many" or "how often." It usually involves multiple-choice questions or simple rating scales.
Qualitative surveys, on the other hand, focus on the "why" and "how." They’re designed to gather richer, more descriptive feedback. Instead of just asking you to rate a new beverage on a scale from 1 to 5, a qualitative online survey might ask you to describe the taste in your own words, explain how the packaging makes you feel, or detail your daily routine when enjoying a drink.
Examples of Qualitative Research
Qualitative research is engaging because it goes beyond standard questions. When you participate in this kind of market research, you might come across:
- Open-Ended Questions: Share your thoughts in your own words.
- Activity Journals: Keep a short digital diary over a few days to record your habits, such as your morning routine or shopping experiences.
- Product Testing: Try a product at home and share detailed feedback on how it works for you.
- Special Communities: Joining an exclusive online community to discuss specific topics in depth with other participants.
Why Join the Ipsos iSay Community?
Ipsos iSay is a flexible community where members can participate in many types of research. Whether you are answering a quick online survey, testing products, filling out activity journals, or joining special communities, your input is always valued.
Flexibility with the Ipsos iSay App
Your time is valuable, which is why participation is designed to fit seamlessly into your life. With the official Ipsos iSay App, you can take online surveys from anywhere—whether you are commuting, taking a break, or relaxing at home.
You will always see the estimated time required for each online survey directly in your dashboard (both on the website and within the app), allowing you to choose the ones that fit your schedule. Furthermore, you can opt-in to receive push notifications on the app or your browser to ensure you never miss an invitation. Please note that these notifications only apply if you have explicitly given your consent.
Earning and Redeeming Rewards
The Ipsos iSay experience is simple: you share your thoughts and earn points. While these points aren’t meant to replace an income, they are our way of showing appreciation for the time and effort you invest in shaping the future of products and services.
Once you start accumulating points, you can easily redeem them through our official Reward Catalog. The catalog is packed with a wide variety of options tailored to your region and preferences:
- Gift Cards & Vouchers: Choose from a fantastic selection of Gift Cards for major retailers, popular online stores, and entertainment platforms.
- PayPal: Exchange your points for PayPal funds, giving you the flexibility to use your rewards however you wish.
- Charitable Donations: Want to give back? You can also choose to donate your earned points to selected charities.
Ready to Make Your Voice Heard?
Understanding qualitative surveys is the first step toward seeing how much your opinion really matters. Brands rely on your unique perspective to innovate, improve, and create products that people love.
By joining the Ipsos iSay community, you become a vital part of this exciting process. Start taking your first online survey today, explore the diverse research opportunities, and begin earning points toward fantastic rewards in our Reward Catalog.
Your opinions have the power to shape the world—share them with Ipsos iSay!
Frequently Asked Questions (FAQ)
What is the main difference between a qualitative and quantitative online survey?
While quantitative research focuses on numbers and simple multiple-choice questions (the "how many"), qualitative surveys focus on the "why." As a member of the Ipsos iSay community, you get to do both and much more.
Are qualitative surveys harder to complete?
Not at all! They just require a bit more detail. Instead of simply clicking a star rating, a qualitative online survey might ask you to write a few sentences about your experience with a product or to describe your daily routine. There are no right or wrong answers—brands simply want your honest, unique perspective.
Can I choose to only participate in qualitative research?
Ipsos iSay is a versatile community offering a wide variety of research types. While you cannot filter exclusively for qualitative online surveys, you have full control over your participation. You can browse your dashboard on the website or the Ipsos iSay App and select the specific research opportunities that interest you the most.
