From Festive Feasts to Relaxed Sundays: How People Dine This Easter

The results from our Question of the Day show that our members approach holiday meals in completely different ways. Interestingly, the traditional feast is not the top choice for everyone. Here is a breakdown of how visitors and members of the Ipsos iSay community are planning their day:

• No special meal planned (34.10%): A relaxing weekend wins! The largest group of respondents treats Easter just like any other Sunday, skipping the elaborate meal planning entirely.
• Traditional Sit-down Dinner (26.90%): The classic evening meal remains a strong favorite for more than a quarter of the community.
• Easter Brunch or Lunch (24.70%): The midday celebration is also highly popular, perfect for a relaxed daytime gathering.
• Casual Gathering/Potluck (9.20%): Less formal and more collaborative, this group prefers sharing snacks and light bites with friends and family.
• Dining Out (5.10%): A smaller segment prefers to let a restaurant handle the work, completely avoiding the kitchen.

For those who do host, preparing a holiday meal can sometimes be stressful. We wanted to know what the biggest concerns are when preparing for an Easter or spring holiday meal:

• Not applicable (41.90%): The majority of respondents simply do not host or cook for this holiday, keeping their stress levels at zero.
• Cooking mishaps (20.50%): For those in the kitchen, timing the roast or accidentally serving overcooked sides is the primary source of anxiety.
• Social/Hosting Pressure (18.90%): Pleasing picky eaters or managing a large crowd is another major concern for hosts.
• Logistics & Supplies (10.40%): Many worry about missing crucial ingredients or finding that stores are closed at the last minute.
• The "Experimentation" Risk (8.40%): A brave few worry that a brand-new recipe might not turn out as planned on the big day.

These insights highlight a crucial point: there is no "right" or "wrong" way to spend a holiday. Whether you are hosting a massive dinner or enjoying a completely standard Sunday, your personal habits are exactly what global brands need to understand.

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These results represent Ipsos iSay web visitors in 6 EU countries (United Kingdom, Romania, Germany, Netherlands, Poland, and Switzerland) and North America, conducted March 30 - April 1st, 2026, and may not reflect the views of the general population.