Last November, over 4,800 Canadians – maybe including you – shared their views in our survey on the most influential brands in the country. Their voices reveal which brands really shaped Canadian life in 2025, a year of uncertainty, rapid technological change, and global challenges.
Canada’s Most Influential Brands 2025
The top 10 brands combine global leaders with Canadian favourites:
- Amazon
- YouTube
- Apple
- Costco
- Walmart
- Visa
- Netflix
- Tim Hortons
What This Tells Us?
Your responses highlight a clear trend: in a year marked by economic uncertainty, AI becoming part of everyday life, and global tensions, Canadians gravitate toward brands that offer trust, value, innovation, and a sense of Canadian identity.
In 2025, Ipsos measured influence across eight key dimensions: Trustworthiness, Leading Edge, Engagement, Corporate Citizenship, Presence, Empathy, Utility, and True North – a measure of Canadian patriotism, pride, and values. Brands that successfully balanced commitment to Canada with tangible benefits to consumers climbed the ranks. Influence wasn’t about trends or earnings—it was about real impact on culture, behavior, and Canadian life.
It’s exactly these insights that make a difference. Your voice, combined with 4,800 others, paints a nuanced picture of Canadian society and provides insights companies and leaders use to better serve Canadians.
About This Study
The Most Influential Brands in Canada 2025 study was conducted by Ipsos Canada in November 2025 with 4,800 Canadians representative of the adult population.
For a detailed analysis, including trends, category insights, and what these results mean for Canadians, visit ipsos.com.
Thank you for sharing your voice – we’ll see you at the next survey!
