New weight loss trends and quick-fix diets seem to constantly come and go over the years. However, recent Ipsos data shows that perspectives on weight management may be shifting. Two-thirds of Americans (65%) currently believe that that obesity is a disease, signaling a potential shift in our thinking. Shedding pounds isn’t just about appearances, but a reimagining of what weight loss truly means for our overall health.
Effective Weight Loss Treatments
Roughly four in ten Americans are considered obese by the Centers for Disease Control and Prevention. So, what can be done to address this? A recent Ipsos study revealed that half of Americans (51%) would be interested in taking a new safe and effective weight loss treatment. In fact, one in four would be very interested. This interest is slightly higher in women than men.

Weight Loss for Overall Health
Weight Loss Medications
Recently, there has been hype around new medications that may be useful for losing weight. Not all those medications are actually FDA approved for weight loss (some are only indicated for diabetes, so far) but that’s not stopping influencers and many others from taking them to lose weight. Furthermore, just under two-thirds of Americas (62%) say they think that these new medications show potential to treat obesity.
Long Term Solutions for Weight Management
Although many Americans see potential in weight loss medications, over half (58%) also think that obesity can only be controlled with diet and exercise. Ultimately, weight loss isn't just about diets or trends. Most Americans see obesity as a disease and want real, safe solutions.
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Perspectives on Obesity in America
FAQs
Do most Americans believe obesity is a disease?
Yes, two-thirds of Americans (65%) believe that obesity is a disease. A majority of Americans (91%) also believe that obesity is a major problem in the U.S. today.
Would Americans be interested in new weight loss treatments?
More than half of Americans say they would be interested in taking a new safe and effective weight loss treatment.
Are there gender differences in interest towards new weight loss treatments?
Yes, interest in new weight loss treatments is slightly higher among women than men.
What is the best way to lose weight or control obesity?
Three in five Americans (60%) believe that obesity can only be controlled with diet and exercise.
The information shared in this article has been sourced from: Ipsos Consumer Tracker wave 90