When it comes to staying active, two of the most popular and accessible forms of exercise are walking and running. But is one truly better than the other? We were curious to know what the Ipsos iSay community thinks*, so we asked our members about their preferences, motivations, and what gets them moving.
The results are in, and it’s clear that our community has a favorite. A majority of our members, 59% to be exact, prefer walking, while 11% are dedicated runners. Interestingly, 24% enjoy both equally, proving that there’s a place for each in a balanced fitness routine.
So, let's lace up our sneakers and dive into what you told us about the great debate: walking versus running.
The Strong Case for a Steady Stride
For many of you, walking is the undisputed champion of exercise. In fact, among those who prefer walking, a massive 86% of our respondents believe it’s a better form of exercise than running. But what makes it so special? According to our members, it comes down to accessibility, sustainability, and a gentler approach to fitness.
The top reason, cited by 84% of these members, is that walking is easier on the joints and muscles. This low-impact nature means less strain on your body, which is a huge plus for long-term health. Closely related, 78% of these respondents feel it comes with a lower risk of injury.
Walking is also seen as incredibly inclusive. 67% of our members believe it’s suitable for all fitness levels, making it a perfect starting point for beginners and a reliable option for seasoned athletes. Beyond the physical, 59% highlighted the mental benefits, noting that walking provides mental relaxation and stress relief. Finally, 54% of these respondents see it as more sustainable for long-term health, a workout you can stick with for years to come.
The Runner's High: In It for the Long Run
While walking is the crowd favorite, running has a core group of passionate advocates within the Ipsos iSay community. Among those who incorporate running into their routine, 30% believe it is the more beneficial form of exercise. Their reasons highlight a desire for intensity, efficiency, and pushing personal boundaries.
The number one reason, shared by 59% of these respondents, is that running is superior for building endurance and stamina. This is followed closely by its efficiency, with 56% of these members pointing out that it burns more calories in less time.
For 53% of these respondents, the appeal lies in its ability to enhance cardiovascular health quicker. Running challenges the heart to pump more efficiently, which can lead to significant health benefits. Pushing physical limits is a key motivator for 52% of these members, while 37% are chasing that famous "runner's high," citing a boost in mood via endorphin release as a major benefit.
What Truly Motivates Your Movement?
Ultimately, the "best" exercise is the one you enjoy and do consistently. When we asked our members what most strongly influences how they incorporate walking or running into their lives, the top answer was clear: enjoyment and personal satisfaction, with 55% of respondents choosing this option.
This tells us that finding joy in movement is the most powerful motivator. Other key factors include time efficiency and personal fitness goals, both tied at 42%. A busy lifestyle also plays a role, with 40% of our members citing flexibility as a major influence. Cost-effectiveness (36%) and access to suitable locations (38%) are also significant considerations, proving that convenience and practicality are essential.
The Perfect Path: Why Location Matters
Where you choose to walk or run can make or break the experience. We asked the Ipsos iSay community what makes a location ideal, and the answers emphasize creating a positive and secure environment.
Safety and comfort is the top priority for 59% of our members. This is followed by accessibility and convenience at 48%, because an exercise routine is easier to stick to when it fits seamlessly into your life. The environment itself is also crucial, with 46% of respondents preferring scenic and enjoyable routes and 41% prioritizing good air quality. Finally, 44% look for routes with low traffic or congestion, ensuring a more peaceful and pleasant workout.
Whether you’re a dedicated walker, a passionate runner, or someone who enjoys a bit of both, it’s clear that the best path to fitness is the one that brings you joy, fits your lifestyle, and keeps you coming back for more. Thank you to the Ipsos iSay community for sharing your valuable insights.
*Source: Ipsos study conducted July 25 - 29, 2025, on 1,000 US Ipsos iSay members
