United States (English)Summer 2024 is in full swing, and it's time to start planning those epic adventures. Based on a recent Ipsos market research poll, we've got the inside scoop on what everyone's buzzing about this season.
From vacations to concerts and dining out, there's a lot on the agenda. So, let's dive into the hottest summer plans and see how you can make the most of these sunny days.
A majority of Americans are planning to take a road trip this summer.
Vacations: Unplug and Explore
When it comes to summer plans, it seems like everyone's looking to escape from the daily grind. The Ipsos poll reveals that over two-thirds (69%) of Americans are eager to take a vacation to truly "unplug" and "get away from it all." This summer, whether you're planning a peaceful retreat to a picturesque vineyard or an exhilarating trip to the vibrant streets of New York City, the goal is to recharge and refresh - something everyone is aiming for, including our Ipsos iSay team.
Just over half of Americans (54%) are planning to fly within the United States. Where do you see yourself headed? Picture yourself landing in a tranquil beach town in the Florida Keys, ready to soak in the local culture and attractions. Maybe you'd prefer to explore historic landmarks like the Lincoln Memorial or the Alamo, or try local cuisines like New Orleans' jambalaya or San Francisco's dim sum. For those with a desire for international adventure, one-third (34%) of Americans are even eyeing destinations beyond the U.S. borders.
Road trips are the quintessential summer experience. The survey shows that two-thirds (67%) of people are planning overnight trips by car to destinations less than 100 miles away. These short trips are perfect for spontaneous getaways or weekend escapes. Meanwhile, 71% are gearing up for longer road trips, driving over 100 miles to explore new places. Whether it's a scenic drive along the coast or a journey through the mountains, road trips offer the freedom to discover hidden gems and enjoy the open road.
Over half of Americans plan to attend live concerts or sporting events this summer.
Concerts and Sporting Events: For the Fans
Summer plans aren't always just about vacations. They're also about soaking up the energy of live events. The Ipsos poll highlights that over half of the respondents are excited about attending live concerts and sporting events.
With 57% planning to go to outdoor concerts and 52% interested in indoor shows, there's no shortage of opportunities to enjoy your favorite music under the summer sky or in an intimate venue.
Sporting events are also a big draw, with 55% of people eager to experience the thrill of live games. From the roar of the crowd to the excitement of the action on the field, attending a live sports event, such as Paris Games 2024, is a unique and exhilarating experience.
Two-thirds of Americans plan to see a movie in theaters this summer.
Dinner and a Movie: The Perfect Combo
For many, the simple pleasures of dining out and catching a movie are the highlights of summer. According to the Ipsos survey, a staggering 93% of people plan to dine out at their favorite restaurants.
There's something special about enjoying a meal with friends and family, savoring delicious food, and creating shared memories. Whether it's a casual brunch, a fancy dinner, or a late-night snack, dining out is a beloved summer activity.
Going to the movies is another favorite pastime, with 65% planning to watch the latest blockbusters on the big screen. Movie nights offer a perfect escape from the heat, allowing you to relax in a cool theater and get lost in a great film. Plus, it's an affordable and accessible option for summer entertainment.
Where Do You Stand on Your Summer Plans?
As we wrap up our exploration into the hottest activities for summer 2024, it's clear that people are excited about making memories, even if plans shift along the way. The recent Ipsos market research poll highlights a range of interests, from road trips and flights to concerts and dining out.
Despite possible financial hurdles and changing intentions, the desire to enjoy the summer remains strong.
How do you plan to make the most of your summer? Whether you're hitting the road, catching a concert, or enjoying a meal out, let's make this summer unforgettable! Share your opinions on activities, events, and more topics when you take surveys with Ipsos iSay.
The Ipsos research shared in this article has been sourced from: https://www.ipsos.com/en-us/americans-still-want-vacations-will-we-take-them
