Self-care is a real part of staying balanced mentally, physically, and emotionally. For many people, it’s about finding simple moments to breathe, reset, or recharge. That could mean taking a walk, listening to music, or just stepping away from a screen.
But finding time can be hard. Between busy routines, stress, and responsibilities, self-care often falls to the bottom of the list.
We turned to the Ipsos iSay community* to learn more. Thousands shared how often they make time for themselves, which self-care activities they rely on most, and how these choices affect their well-being.
The survey uncovered four big takeaways: how often people practice self-care, how important it really is, what they enjoy doing, and the emotional impact these routines have. Their answers reflect a wide range of habits and preferences, but one message is clear. Taking care of yourself matters.
In the sections below, we break down the results. Keep reading to see how your habits compare.
Selfcare Activities by Frequency
How often do you actually make time to care for yourself? That’s the question we posed to the Ipsos iSay community, and the answers show there’s no one-size-fits-all approach. Some people build self-care into their daily routine. Others make room when they can. However you do it, consistent habits, no matter how small, can help reduce stress, boost your mood, and support your mental well-being.
Daily
A strong 45% of respondents said they practice self-care every single day. That could mean taking a short walk, meditating, journaling, or just sitting quietly with a cup of herbal tea. These daily habits don’t require spending money, and over time, they support both mental and physical health.
A Few Times a Week
Just behind that group, 36% say they engage in self-care a few times a week. This pace still supports a consistent routine, with activities like deep breathing, stretching, or spending time outdoors helping to restore emotional balance.
Weekly
For 8% of people surveyed, self-care is something they do once a week. These respondents might carve out time for a long bath, a quiet evening unplugged from devices, or an hour spent with a favorite book, all ways to reduce anxiety and stress from the week.
A Few Times a Month or Less
About 11% said they only manage to practice self-care a few times a month or less. Busy schedules, caregiving, and financial limitations often get in the way. But even five-minute check-ins, like writing a gratitude list or lighting a candle, can be meaningful forms of self-care.
How Important Is Self-Care to You?
Before building new habits, it helps to reflect on how much self-care matters in the first place. We asked Ipsos iSay members to rate its importance, and the answers reveal a strong collective value.
A full 64% of respondents said self-care is very important to them. These individuals are more likely to prioritize mindfulness, protect their energy levels, and find ways to care for their mental and emotional health even when life feels overwhelming.
Another 27% called self-care somewhat important. They may recognize its benefits but find it harder to consistently implement routines like eating healthy, practicing gratitude, or getting regular hours of sleep.
Just 1% (or less) said self-care isn’t important. But regardless of where someone falls on that spectrum, taking small actions, like deep breathing, mindful stretching, or setting boundaries, can help reduce stress and support overall well-being.
When we value self-care, it becomes easier to carve out space for it, even when time or energy is low.
Favorite Selfcare Activities
The Ipsos iSay community shows that self-care doesn’t need to be expensive to be effective. From sound to movement, connection to creativity, members shared a wide range of low- or no-cost ways they care for their mental and physical well-being.
Listening to Music
Music plays a powerful role in emotional wellness. 69% of respondents said it’s one of their go-to ways to unwind. Whether it's a playlist to boost energy or one to help reflect and reset, listening to music supports mood and mindfulness.
Walking or Exercising Outdoors
Getting outside matters. 63% say walking or moving their body in nature is part of their self-care routine. It’s a simple but effective way to reduce stress, improve focus, and support both physical and mental health.
Connecting with Others
Relationships can be a strong foundation for mental well-being. 62% of respondents say they practice self-care by connecting with others, spending time with people they care about, reaching out for conversation, or simply feeling seen and heard.
Personal Hobbies
Doing something you love builds resilience and joy. 57% say personal hobbies, such as painting, journaling, or working on a puzzle, help them feel grounded and emotionally balanced.
Cooking or Baking
For 52%, preparing meals or trying new recipes brings comfort and creativity. Cooking can become a mindful moment, something that supports both your body and your emotional well-being.
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Emotional Benefits of Selfcare
Self-care creates meaningful shifts in how people manage daily life, process stress, and experience emotions.
Stress Relief
Self-care helps reduce the pressure of daily life. 72% of respondents said it helps reduce stress, which allows them to pause, process their feelings, and come back to tasks with greater clarity.
Increased Happiness
Doing something kind for yourself isn’t selfish. It’s supportive. 64% of those surveyed said they feel happier after engaging in self-care, thanks to routines that foster gratitude, rest, and peace.
Better Focus and Energy
When you’re worn down, it’s harder to stay focused. 50% of respondents reported feeling more energized and clear-headed after practicing self-care. Whether it’s a midday walk or a quiet moment to breathe, it can make a lasting impact.
Other Emotional Gains
Beyond the top responses, many people noted other positive shifts like improved sleep, increased creativity, and greater self-awareness. These benefits show how small steps can lead to deeper emotional well-being over time.
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Choose What Works for You
Self-care doesn’t follow one formula. It’s about tuning into what helps you feel calm, supported, and recharged, on your terms. Regardless of whether that means a daily walk, a few deep breaths, or catching up with someone you care about, it all counts.
If self-care isn’t a habit yet, try something small. Reflect on what already helps you feel better and build from there. The Ipsos iSay community shows there are many ways to feel more grounded and emotionally well, even on the busiest days.
Stay curious. Explore your needs. And share your voice in upcoming Ipsos iSay surveys to help shape how we talk about self-care.
*Source: Ipsos study conducted July 10 - 14, 2025, on 1,000 US Ipsos iSay members
