Market research relies on a community of people who voluntarily take surveys on a regular basis.. Companies and organizations use these insights to better understand opinions, habits, and consumer behavior.
Here’s a clear look at how an online panel is structured, how the Ipsos iSay Panel works, and how members can earn points for rewards with every survey they complete.
What Is an Online Survey Community?
An online survey platform brings together individuals who agree to participate in research studies. After signing up once and completing their profile, members regularly receive invitations to surveys that match their background and interests.
Definition and Purpose
Online panels play a key role in market research. Instead of recruiting participants for every new study, researchers rely on verified panel members. This allows them to collect reliable, representative data more efficiently and consistently.
Who Can Join
Typically, anyone over 18 years of age can register. The number and type of invitations depend on your demographic details, interests, and activity level. The more complete your profile, the better the match between you and the surveys you’re invited to.
Benefits for Participants
You decide which surveys you want to take. Ipsos iSay gives you points for every survey you complete, plus a little something even when a survey isn’t the right match for you. Earned points can be redeemed for rewards such as gift cards, PayPal credit, or charitable donations. Participation is always free of charge.
How Participation Works
A clear, step-by-step process makes it easy to take part in daily life.
- Sign Up and Create Your Profile: Register, confirm your email address, and fill out your personal details. Information about your interests, household, job, or consumer habits helps Ipsos iSay match you with relevant studies.
- Receive Survey Invitations: When a study fits your profile, you’ll get an email invitation or find it directly in your Ipsos iSay dashboard.
- Complete Surveys and Earn Points: Fill out the survey online and collect your points once finished.
Ipsos iSay at a Glance
Ipsos is a global research company that helps organizations, brands, and media make informed decisions. Through Ipsos iSay, members share their opinions via online surveys, product tests, and other research opportunities. Ipsos iSay gives you points for every survey you complete, plus a little something even when a survey isn’t the right match for you.
Online Surveys
Ipsos iSay offers a wide range of surveys, from quick polls to more detailed multi-part studies. The points you earn depend on the length and complexity of each survey.
Redeeming Rewards
Your earned points can be redeemed for various rewards, including gift cards, PayPal credits, and charitable donations. Everything can be managed easily through your account area.
Product Tests as a Special Case
Occasionally, Ipsos iSay invites members to participate in product tests. These involve several steps: first, a qualification survey; then selected participants receive a product to test at home; finally, they provide feedback through a follow-up survey. Product tests are less frequent, but sometimes members get to keep the tested item in addition to the words.
In short, Ipsos iSay combines trustworthy research with fair rewards. Your data is used strictly for research purposes and reported in aggregate form.
