How Live Studies with Ipsos iSay Let You Share Your Voice in Real Time

Live Studies are real-time research sessions where Ipsos iSay members participate in scheduled discussions to share their thoughts on products, services, and advertisements.  

Instead of filling out a survey alone, you’ll engage in interactive chats and video discussions where brands can hear your feedback instantly. 

Why Do Brands Use Live Studies? 

Companies rely on consumer insights to create better products and marketing campaigns.  

But sometimes, traditional surveys don’t tell the full story. Brands need real-time reactions to understand how people truly feel about their ideas. 

Live Studies help businesses: 

• Refine product designs before launching them 
• Test advertising campaigns before they go live 
• Improve customer experiences by understanding what works and what doesn’t 

Earn Rewards for Participating 

Live Studies don’t just let you shape the future.  

They also reward you for your time. 

Every time you take part, you earn Ipsos iSay points, which you can redeem for gift cards, prepaid cards, and more. 

It’s a win-win: You help brands improve while earning real rewards. 

How Live Studies Work 

Most members who qualify for a Live Study will participate in a Live Chat Session, where they’ll answer quick polls and share their opinions in a text-based discussion. From this group, a small number of participants may be selected for a Live Video Session to provide deeper insights. 

Live Chat Session 

In this session, you’ll join a group of Ipsos iSay members to: 

• Answer quick polls on a specific topic 
• Share your thoughts in a real-time, text-based chat 
• Respond to brand questions as they come up 

Live Video Session (Invitation-Only) 

A select few participants from the chat session may be invited to continue the conversation in a video discussion.  

These sessions allow brands to: 

• Ask follow-up questions based on the chat insights 
• Explore consumer preferences in more detail 
• Gain deeper, real-time feedback from participants 

Why Your Input Matters 

Your opinions don’t just disappear into a database.  

Companies use them to shape real-world decisions.  

The feedback you share in Live Studies can influence: 

• The final look and feel of a new product 
• Whether an ad or commercial gets aired or scrapped 
• How companies speak to customers in their ads and branding 

Getting involved in Live Studies is easy, but staying active increases your chances of being selected.  

Follow these three steps to make sure you're ready when an opportunity comes your way. 

Step 1 - Keep Your Profile Updated 

Not everyone qualifies for Live Studies. Participants are selected based on their profile details, interests, and survey participation to match specific research needs. 

Since these studies require a particular audience, eligibility is determined first. Only after qualifying will participants be informed that they can participate in a Live Study. 

• Keep your Ipsos iSay profile updated. 
• Complete the Special Studies and Communities survey to express interest. 
• Stay engaged by regularly taking surveys to keep your preferences current. 

Step 2 - Join the Live Chat Session 

If selected, you’ll receive an invitation to a scheduled live chat session.  

These are text-based discussions where you can: 

• Answer quick polls on a specific topic. 
• Share your thoughts alongside other Ipsos iSay members. 
• Help brands understand what works and what doesn’t, instantly. 

Think of it as a real-time conversation where your opinions shape the next generation of products, ads, and services. 

Step 3 - Participate in a Live Video Session (If Selected) 

Some members will be invited to take part in a Live Video Session after the chat.  

This is a more in-depth discussion where you can: 

• Provide detailed feedback directly to researchers. 
• See behind-the-scenes concepts before they go public. 
• Help brands refine their ideas based on real consumer reactions. 

Keep your profile updated and take surveys often. 

Now, let’s look at why Live Studies are such a rewarding experience. 

Here’s why participating in Live Studies is a unique and rewarding experience. 

Real-Time Feedback That Matters 

In most research, brands analyze consumer feedback after the fact.  

Live Studies change that. 

• You provide instant reactions to new products, ads, or marketing campaigns before they go public. 
• Your opinions help brands fine-tune their strategies before launching something new. 
• If companies spot a pattern in what people say, they can adjust their messaging, designs, or features right away. 

Shape the Future of Big Brands 

Ever wondered who decides how a product looks, feels, or is advertised?  

The answer might be you. 

• Companies need direct input from consumers to refine their branding, packaging, and messaging. 
• Live Studies allow you to share what you love and what doesn’t work before a product hits the market. 
• Participants often see their feedback reflected in final versions of products and campaigns. 

A Dynamic, Interactive Experience 

If you’re used to taking surveys, Live Studies will feel completely different. 

• Instead of answering static questions, you engage in live discussions with researchers and fellow consumers. 
• The fast-paced, interactive format makes sharing your thoughts more natural and engaging. 
• You get the unique experience of seeing how others feel about the same topics in real time. 

Unlike surveys that can feel one-sided, Live Studies are true conversations.  

Your opinions drive the discussion and shape decisions in the moment. 

Now that you know why Live Studies are so rewarding, let’s go over how to get started today. 

Joining Live Studies is simple, whether you're new to Ipsos iSay or already a member.  

The key is staying active and keeping your profile updated. 

Here’s what to do next. 

New to Ipsos iSay? Sign Up Today! 

If you’re not yet a member, now is the perfect time to join. Signing up is completely free and only takes a few minutes. 

Once you’re registered, you’ll have access to: 

• Surveys that earn points toward rewards 
• Live Studies where you can engage in real-time discussions 
• Product testing opportunities to try out new items before they hit the market 

Don’t miss your chance to get rewarded for sharing your opinions. 

Sign Up for Ipsos iSay 

Already a Member? Update Your Profile 

To qualify for Live Studies, you need to express your interest and keep your information current. 

• Log in to your Ipsos iSay dashboard. 
• Check your profiling surveys to ensure they’re up to date. 
• Mark your interest in Live Studies to increase your chances of receiving invitations. 

Brands look for participants who match their research needs, so keeping your profile updated makes you more likely to get selected. 

Want to See Live Studies in Action? Watch Our Video 

Not sure what to expect?  

Get a behind-the-scenes look at how Live Studies work. 

• See how sessions are structured 
• Learn how to maximize your chances of getting invited 
• Discover how your feedback directly impacts brands 

Watch the Ipsos iSay Live Studies Video:

Live Studies with Ipsos iSay offer something beyond traditional surveys. They give you a seat at the table where real decisions are made. Whether you're sharing feedback on a new product, reacting to an ad campaign, or discussing emerging trends, your input shapes what brands do next. 

Companies need honest, real-time insights from people like you to refine their products, improve their marketing, and create better experiences.  

On top of that, participation comes with real rewards. Every time you take part in a Live Study, you earn Ipsos iSay points, which you can redeem for gift cards, prepaid cards, and more. 

If you want to go beyond surveys and be part of interactive, rewarding discussions, now is the time to take action. 

Get started today: 

• Sign up for Ipsos iSay if you’re new. 
• Update your profile and express interest in Live Studies. 
• Stay active and take surveys daily. 

Your voice matters.  

Take the next step and start shaping the future today. 

What types of topics are covered in Live Studies? 

Live Studies explore a wide range of topics, including: 

• Household products – Cleaning supplies, kitchen gadgets, home organization tools 
• Beauty and wellness – Skincare, haircare, health products 
• Advertising and branding – New ad campaigns, marketing messages, brand perception 
• Media trends – Streaming services, entertainment habits, social media usage 
• Emerging technologies – Smart devices, apps, and innovative digital services 

How are participants selected? 

Invitations to Live Studies are not random, they are based on your profiling data and survey activity. 

• Members who complete their profiles and stay active by taking surveys are more likely to qualify for Live Studies. 
• Brands look for participants whose opinions match their research needs, so keeping your profile up to date increases your chances of being selected. 

How long does a Live Study session last? 

Live chat sessions typically last between 30–60 minutes and involve answering polls and participating in discussions. Live video sessions may run longer, depending on the depth of the conversation. 

What if I’m unavailable for a scheduled session? 

When possible, invitations will include multiple time slots to choose from. If you miss a session, don’t worry, staying active in surveys increases your chance of qualifying again. 

How do I earn points from Live Studies? 

Every completed Live Chat or Live Video Session earns Ipsos iSay points. These points can be redeemed for gift cards, prepaid cards, and other exciting rewards. 

Do I need special equipment to participate? 

Live chat sessions only require a stable internet connection with no extra tools needed. Live video sessions may require a webcam and microphone, but you won’t need any special software or downloads.