Money stress is real. Between rising costs and shrinking paychecks, it’s no surprise more people are rethinking how they spend.
But frugal living isn’t about cutting corners.
It’s more about taking control.
When we asked the Ipsos iSay community* to describe their spending habits, 31% said they’re very budget-conscious. Another 48% consider themselves moderately careful with money. Only 2% said they don’t track spending at all.
That tells us something: for most, frugal living is a way of life. It’s about smart and intentional choices. Regardless of whether it’s cooking more at home, comparing prices, or sticking to a budget, the goal is the same: spend less where it doesn’t matter so you can invest more where it does.
So what’s driving this shift toward smarter spending?
Let’s take a look at the reasons behind it.
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Why Frugal Living Matters to Our Community
Here is why frugal living matters to our community.
Saving with Purpose
When 60% of respondents say they live within their means, it shows a strong desire to save money and keep monthly costs manageable. Half of all respondents (50%) are putting funds toward important needs or wants, regardless of whether that’s a dream vacation, a reliable vehicle, or paying off a mortgage. More than half (51%) are focused on building financial security, using frugal lifestyle strategies like cutting subscriptions or hunting for bargains.
While frugal living is about individual habits, broader economic behaviors offer useful insight into trends. Many respondents reflected attitudes aligned with broader money habits in today’s economy, which highlights how consumers are becoming increasingly deliberate in their financial decisions. These behaviors reveal a cultural shift toward long-term planning and mindful spending.
Financial Health Goals
About 43% are committed to paying off debt, even credit card debt or high-interest loans, which aligns with many frugal tips about living below your means. Meanwhile, 36% are actively building an emergency fund to address unexpected expenses like a broken heater or car repairs. Additionally, 27% are preparing for retirement, which shows how frugality helps people think ahead and invest in their future.
Planning Ahead
Seventeen percent are saving for major life goals, like buying a home or paying for education, while another 27% say they prioritize experiences over material things. That reflects a mindset shift toward value-based living: reuse what you have, cook at home, maybe pick up second-hand furniture, or use coupons. Simple wins that reduce clutter and help mix and match needs without overspending.
Consumer behavior continues to evolve with these shifts, particularly in how people approach purchasing decisions. A look at Americans' views on discounts and payment options reinforces this mindset and shows how buyers now value practicality and flexibility when making purchases. These perspectives mirror the thoughtful spending seen across our community.
Frugal Living in Action - Top Tips That Work
Here are the tips based on the answers we got from our community when asked, “What budget-conscious practices do you use to save on household expenses?".
Kitchen and Meals
Most respondents (67%) cook at home to cut food costs. Nearly half (44%) also plan meals carefully to avoid waste. Buying in bulk is popular too, with 34% choosing that route, while 30% shop second‑hand, opting for pre-loved kitchen gear or clothing.
Home Energy and Utilities
Nearly half (49%) save by unplugging unused devices and turning off lights. Another 43% use energy‑efficient bulbs, and 39% adjust thermostats to lower heating/cooling bills. Additionally, 29% conserve water with mindful habits like shorter showers or reusable water bottles.
Smart Shopping & Maintenance
Over a third (38%) stick to a budget and track weekly spending. Coupons and cashback apps help 49% stretch every dollar, while 35% do DIY fixes around the house. For those growing their own food, 21% plant herbs and veggies at home.
Transport Choices
Public transit makes sense for 15%, reducing fuel, parking, and wear on vehicles. A smaller but resourceful 12% even make their own cleaning products, like homemade detergent or reuse tea bag water, which helps cut costs and waste.
These small yet impactful efforts often stem from broader concerns about emotional and financial well-being. Recent surveys exploring who feels stress in America the most show that economic anxiety plays a key role in how people choose to live. Embracing frugality can be both a coping mechanism and a proactive step toward peace of mind.
A Frugal Lifestyle Built to Last
Living frugally doesn’t mean living without. It means living with intention.
When you cook more meals at home, swap soda for water, or make use of a coupon app, you’re choosing to align your spending with your values. These decisions help you save money, but they also help you enjoy life more freely and mindfully.
Now’s the time to reflect. Are there small tweaks you could make today that would lead to bigger financial breathing room tomorrow? Regardless of whether it’s reducing utility costs, skipping the dryer, or finally setting a clear budget, every little step counts.
Want to share your own frugal tips and savings hacks?
Join the conversation by participating in more Ipsos iSay surveys about money habits and smart living. Head to your dashboard to check out the latest surveys.
We’d love to hear your voice.
*Source: Ipsos study conducted May 27 - 31, 2025, on 1,000 US Ipsos iSay members
