Welcome to the "Reimagine Ipsos iSay: Your Story, Your Vision, Your Ad!" Video Advertisement Competition!
This competition challenges participants to create a video advertisement that reimagines Ipsos iSay, the platform where opinions matter. Your task is to showcase Ipsos iSay as an empowering, rewarding, and impactful tool for individuals to make their voices heard.
Key Information
1. Timeline
Competition Launch: 14 March
Submission Deadline: 14 April (11:59 PM)
Judging Period: 15 April – 2 May
Result Announcement: 5 May
Prize Distribution:6 May- 9 May
2. Prizes
Prizes will be awarded to 3 entries, as follows:
First Prize: [RM500 Touch 'n Go + recognition letter from ipsos]
Second Prize: [RM250 Touch 'n Go + recognition letter from ipsos]
Third Prize: [RM150 Touch 'n Go + recognition letter from ipsos]
3. Submission Requirements
All video submissions must be original works created by the participant(s). Plagiarized or copied content will result in disqualification.
The video must adhere to the theme: "Reimagine Ipsos iSay: Your Story, Your Vision, Your Ad!".
Video duration is between 15 secs to 60 secs.
During submission, participants are required to provide both (1) a tiktok video link and (2) a high-resolution video file (minimum 720p quality). Submissions that fail to include both components will be considered incomplete and may be disqualified.
4. How to Submit
Submissions must upload to Tiktok with hashtag #IpsosiSayMalaysia #Reimagine Ipsos iSay
Each participant or team may submit only one entry.
Each participant must follow ipsos iSay Tiktok account
Each participants need to fill in a Microsoft form to participate the event and required to register as Ipsos iSay panellists.
5. Judging Criteria
Your video will be judged on 60% of Ipsos iSay team and 40% of engagement rate on Tiktok:
60% of Ipsos iSay Team
Creativity and Originality (30%)
Relevance to Theme (25%)
Storytelling and Technical Quality (30%)
Marketing Effectiveness (15%)
40% of engagement rate on Tiktok
Like and Comments
6. Rules and Regulations
Submissions must adhere to the competition guidelines.
Inappropriate, offensive, or discriminatory content will result in disqualification.
By submitting your video, you grant Ipsos the right to use it for promotional purposes.
The decision of the judging panel is final and cannot be appealed.
Resources for Participants
Tips for a Winning Entry:
Understand the Theme: Research Ipsos iSay to understand its value and unique selling points.
Tell a Story: Create an engaging narrative that connects with the audience emotionally.
Be Creative: Think outside the box! Use visuals, music, and ideas that stand out.
Highlight Benefits: Emphasize key features of Ipsos iSay (e.g., rewards, ease of use, global impact).
Keep it Professional: Ensure high-quality visuals, clear audio, and smooth editing.
Tools and Platforms:
Video Editing Tools: Canva, Adobe Premiere Pro, CapCut, Final Cut Pro
Royalty-Free Resources: Pexels (for stock videos), Pixabay (for music), and Freepik (for visuals)
Fonts and Colour code:
Participants are encouraged to use the font types and color codes provided below for their videos.
Font: Inter
Colour code:
Blue #112572
Purple #84329d
Ipsos iSay website:
Website link: https://www.ipsosisay.com/en-my
FAQs
What if my video exceeds the time limit?
Videos longer than 1 minute may be disqualified. Please stick to the guidelines.
When will winners be announced?
Results will be announced on 5 May via email and Ipsos’ social media platforms.
Am I allowed to use fonts and color codes other than those provided by Ipsos iSay?
We strongly recommend participants use the designated font type and color codes provided, as they align with the Ipsos iSay branding.
What is the format of the video?
We accept both vertical and horizontal video ads, but vertical will be highly recommended.
What language can be used for the video?
The video can be in both Malay and English.
How can I contact the organizing team?
For any queries, please contact our TikTok account - Ipsos iSay (@ipsos.isay).
Terms and Conditions
For further details about the terms and conditions, please refer here.
Contact Information
For further assistance or clarifications, reach out to our TikTok account - Ipsos iSay (@ipsos.isay).
We can’t wait to see your creativity shine. Thank you for being part of the competition—good luck!
