As Easter approaches, Ipsos iSay shares revealing results from an exciting survey that gauged the opinions of our website visitors. These results provide an intriguing glimpse into the traditions and habits of the UK during this festive period.
A relaxing holiday or family togetherness?
Among the responses gathered regarding planned activities for the Easter holidays, 31.5% of our members prioritize moments spent with family. This traditional aspect often translates into an Easter egg hunt or a particularly enjoyable activity for children that ensures a day filled with laughter and sharing.
On the other hand, 40.4% of our members prefer a more relaxed approach, seeing the period as an opportunity to unwind, watch movies, or enjoy good meals. Nonetheless, 10.4% of our members state that they do not celebrate Easter, either by personal choice or due to a tradition not followed.
Easter gifts: a shared practice
Giving gifts is also a custom respected by many people. With nearly half of us embracing the tradition of Easter gift-giving (48.2%), from chocolate eggs to Easter baskets, UK Ipsos iSay members can find convenient ways to participate by redeeming their survey points for rewards like an Amazon.co.uk voucher, simplifying your gift sourcing.
Meanwhile, 27.4% say they sometimes give presents, primarily to children. These practices reflect a heritage where Easter combines festive and generous aspects. When in doubt, you can rely on the versatile Mastercard gift card, also available through Ipsos iSay rewards, which offers flexibility for all your Easter last-minute choices.
Weeks Ahead or Last Minute? Plus: Where Most Buy Their Easter Treats
Regarding preparations, 35.7% of our members organize their purchases several weeks in advance or in the week leading up to Easter (20.30%), demonstrating meticulous planning to enjoy the best deals.
Given that a considerable 61.60% of shoppers favour supermarkets for the ease of their Easter shop, leaving only 7% supporting local markets, UK Ipsos iSay members can readily convert their online survey contributions into a Tesco or a Marks & Spencer digital voucher (Available under the Global Giftcard reward), ideal for a straightforward shopping experience for all their Easter bits and bobs.
Easter: between tradition and modernity
In the UK, Easter traditions are rich and diverse. Throughout the nation, one can find a blend of customs ranging from religious observances to more secular celebrations. Although only 7.10% of participants indicate attending church services, a significant portion of the population embraces a less religious approach to the holiday, focusing instead on family gatherings and festive activities (82,80%).
Today, reunions are still accompanied by festive meals, often featuring Easter lamb and followed by sweet desserts like the Simnel cake. These culinary traditions are cherished and perpetuated each year, symbolizing family unity and happiness.
How is Easter evolving?
Easter celebrations are evolving towards more ecological and community-oriented practices, reflecting broader societal trends. In the UK, as in several other countries, there is an increased awareness of the environment, leading to initiatives such as using reusable wooden eggs during egg hunts. This sustainable approach offers a creative alternative to traditional plastic eggs and encourages environmentally friendly practices.
In Germany, Easter markets remain highly popular, showcasing traditional crafts and attracting an international clientele eager to discover authentic products. These markets, rich in colors and diversity, provide an opportunity to immerse in age-old customs around Easter.
In the United States, the Easter holiday is gradually transforming into an occasion to gather for community brunches. This phenomenon reflects a modernization of traditions where emphasis is placed on sharing and social interaction. Furthermore, it is becoming increasingly common to give gifts beyond the immediate family circle, broadening the scope of celebrations.
These trends illustrate an enrichment and diversification of ways to celebrate Easter worldwide, highlighting the adaptability of traditions to contemporary concerns of sustainability and social connection. In the UK, similar shifts are visible, with many opting for community gatherings and environmentally conscious practices during Easter festivities.
To add more joy to your Easter celebrations, Ipsos iSay offers a variety of rewards that can be redeemed just in time for Easter. You can find exciting options like gift cards for popular retailers, gourmet food baskets, and decorative home items to set the perfect holiday atmosphere.
Want to have an impact and make your voice heard as well? Join Ipsos iSay today and participate in our surveys to shape tomorrow's trends.
*These results represent Ipsos iSay web visitors in eight European markets, April 7-11, 2025, and may not reflect the views of the general population