As a community member, you might wonder how Ipsos iSay uses your answers to surveys, especially when similar questions repeat. Our article explains how and why Ipsos uses your responses.
How do they use my answers in similar questions?
Gender and age questions are standard at the start of all surveys. These questions verify the respondent's identity and help calculate quotas as a tool for statistical control.
This matter is better explained here in one of our articles, which you can explore when needed.
Let's clarify: we select you for a study based on the gender and age information in your profile, among other personal characteristics. Upon joining the panel, you complete a detailed survey to establish your consumer profile, ensuring you receive relevant studies.
Our Ipsos iSay pro tip: Keep your profile updated to get as many and as tailored as possible survey invites!
Why do similar surveys ask the same questions?
The types of surveys you receive each month are based on your personal details like age, gender, and lifestyle. This means you’ll always receive surveys that are relevant and interesting to you. Initial questions confirm study relevance to your profile for statistical reporting.
We ask demographic questions initially to confirm the target gender and age group for the study. This is the reason why you will be asked the same questions at the beginning of a study, because we want to make sure once again that it is relevant for your profile and then, if indeed it is, it would be needed and used in the statistical report.
Tips and Tricks
- Make sure you always answer honestly and correctly regarding your profile information. Enhancing your chances for more studies allows you to enjoy well-deserved points.
Check our related article when needed: Ipsos ensures that its surveys are properly representative!
- Update your Ipsos iSay account with any address, city, or country changes. If you encounter any issues, please do not hesitate to contact us through our FAQ/Contact Us form.
- Always try to answer questions with specificity and avoid giving generic responses as this affects the result of research by ensuring that insights are actionable, targeted, and relevant to the specific needs and contexts of the business or study.
Discover more about the Ipsos iSay survey journey and explore our newest rewarding campaigns in the Ipsos iSay Today articles section.
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