World Book Day, a truly heartwarming celebration of literature and the written word, recently unfolded across Europe. This special day ignited a passion for reading that resonates deeply with many. Our recent Ipsos iSay poll offers a fascinating look into how books touch lives in 2025.
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How Europeans Celebrated World Book Day
For many, World Book Day 2025 is a time for personal enjoyment and a fresh start with reading. A lively 19.10% of people chose to buy a new book during World Book Day. They eagerly dove into new stories and supported the talented authors behind them.
Meanwhile, 17.80% found comfort in rereading favourite books from their own collections. This strengthens their emotional connection to stories they've loved before. Additionally, 10.30% celebrated by visiting a local library or bookstore. They enjoyed the literary atmosphere and discovered new books.
Interestingly, 52.80% hadn't yet participated in World Book Day 2025 activities. This highlights a great chance to spark their interest in the wonderful world of books.
European Reading Preferences in 2025
Our poll also explored what Europeans love to read, revealing a diverse range of tastes.
- Mystery and thriller books captivated 24.20% of readers. This shows a strong and lasting interest in suspenseful stories that keep people guessing.
- Fiction continues to charm at 16.90%, offering endless imaginative possibilities.
- Fantasy and sci-fi books transport 12.40% of readers to incredible new worlds.
- However, 10.30% admitted they aren't fans of books. This presents an exciting opportunity to help them discover the joy of reading.
Influences on Reading Choices This Year
When thinking about what to read in 2025, readers are influenced by several factors.
- Personal recommendations from friends and family play a significant role for 27.30% of readers. This shows the powerful impact of word-of-mouth.
- Book reviews and ratings are also important, guiding 24.70% of readers in their choices within the vast world of literature.
- Furthermore, the reputation of favourite authors influences 23.20%, highlighting the lasting appeal of great storytellers.
The Positive Impact of World Book Day
World Book Day serves as a source of inspiration. A significant 51.30% of respondents believe it helps develop reading habits across all ages, sparking imagination in both the young and the old. Moreover, 12.60% specifically recognize its impact on children, emphasizing its potential to create lifelong readers through engaging activities.
Looking Ahead: Bestsellers in 2025
Looking forward to the 2025 book bestsellers, we predict that fiction, self-help, and children's literature will be popular. Major retailers like Tesco and Asda in the UK may see lively World Book Day 2025 celebrations. They often become heavens for book lovers, offering special deals and fun events.
Enhancing Your Reading Experience with Rewards from Ipsos iSay
Avid readers can make their World Book Day celebrations even better with Ipsos iSay rewards. Ipsos iSay surveys earn you points every time you take one! These points can be exchanged for Amazon, Tesco gift cards, as well as PayPal money transfers and many more.
These rewards offer a fantastic way to treat yourself to a new book or explore other literary adventures, perfectly aligning with World Book Day’s spirit of discovery.
A Bright Future for Reading
Celebrating World Book Day not only acknowledges current reading habits but also fosters a bright future for engaging with literature. The ever-changing world of books in 2025 offers exciting new possibilities, inviting every reader, from dedicated bookworms to curious newcomers, to embark on adventures found within the pages.
Let's embrace the magic of reading every day. We celebrate the joy of discovering new worlds, gaining fresh perspectives, and enriching our minds. This ensures every day becomes a new chapter in our reading journey and personal growth. We encourage you to participate in surveys like this one on Ipsos iSay by visiting us daily to answer the Question of the Day or take part in new surveys.
Your insights help shape the world of books and inspire a lifelong love for reading in people of all ages. Together, let's celebrate literature not just for one day, but every single day.
*These results represent Ipsos iSay web visitors in 16 European markets, April 23-26, 2025, and may not reflect the views of the general population.