Just a few days ago, we kicked off our Super Bowl LX series with the “More than a game (…)” feature article, and the numbers were staggering! Spoiler alert! Americans are set to spend nearly $14.9 billion on snacks and drinks for just one night of football frenzy, almost double the economic impact of UEFA EURO 2024 across its host cities. Clearly, this game is about more than touchdowns.
But with Super Bowl LX approaching, it’s basically Nihilist Penguin energy but with football gear on the way, the real question isn’t who will win on the pitch. It’s what makes the DAY truly unforgettable!
We asked Ipsos iSay visitors and members to weigh in on our Question of the Day (QOTD), and the results show one thing loud and clear: the Super Bowl MVP (Most Valuable Player) might not be a player at all!
The Perfect Halftime Show: Everyone Has Their Own MVP
The results are in, and the message is loud and clear: our community wants to sing along.
42% of Ipsos iSay visitors and members say the perfect halftime show is all about a high-energy medley of “The Greatest Hits.” This year, fans are buzzing that Bad Bunny will headline, but insiders have hinted that Adele was secretly in talks for a cameo, leaving us wondering whether a surprise duet could happen on the big day. Whether it’s a powerhouse solo act or a star-studded collaboration, fans love it when performers deliver the biggest moments of their careers in one unforgettable set.
Close behind, 33% believe that jaw-blowing stage production and visual effects are what make the show truly memorable. From pyrotechnics to drones, dancers, and dazzling light displays filling the stadium, production value clearly makes a difference.
Meanwhile, 13% of respondents look forward to surprise guest appearances and Marvel-level cameos, those unexpected moments that get everyone talking. And for 12%, the best shows celebrate the host city’s culture and history, blending local flavor with global entertainment.
In short, the ideal halftime strikes the perfect balance between nostalgia, spectacle, and surprise, an experience that’s equal parts concert, performance art, and national moment.
The Party MVP: The Classics Still Rule the Table
On the field, the Super Bowl’s MVP title goes to the Most Valuable Player (this year’s contenders include Josh Allen, Trevor Lawrence, Drake Maye, Christian McCaffrey and Matthew Stafford). But at every watch party, there’s another kind of MVP up for grabs: the Most Valuable Plate, and we’re here to crown this year’s champion.
According to the poll voters, the runaway favourite, earning 44% of the vote is “The Classics”: wings, sliders, and nachos. These timeless staples bring people together and never fail to please a crowd.
Coming in second, 25% of respondents crowned “The Dips” as their MVPs from buffalo chicken to guacamole and spinach artichoke, dips are the perfect companion to any crisp or snack platter.
For 24%, convenience is king. These respondents give their vote to “The Order-Out” option; pizza delivery or catering keeping things easy while still satisfying hungry guests.
And while 7% said they prefer health-conscious plates like charcuterie, veggie trays, or air-fried snacks, it’s fair to say that on game day, indulgence wins.
Game Day Takeaway: Celebrate Your Own MVP
From the pounding beats of the halftime show to the aroma of wings and nachos filling the room, Super Bowl Sunday is about more than the score on the board; it’s a day of shared experiences, celebration, and community.
Whether you’re singing along to a medley of hits, marvelling at the visual effects, or tucking into your third plate of wings, one thing’s for sure: Americans know how to turn game day into an event worth remembering.
Cast Your Vote and Join the Fun
Think you actually know ball? Ipsos iSay has new Super Bowl questions almost every day. Vote in the Question of the Day (available on your dashboard) and see how your picks stack up against other fans.
The perfect Super Bowl might not exist, but your opinion is giving main character energy.
*These results represent Ipsos iSay web visitors in 5 EU countries (UK, Germany, Netherlands, Denmark, and Sweden) and North America, conducted January 21 - 24, 2026, and may not reflect the views of the general population.
