The 69th Eurovision Song Contest, held in Basel, Switzerland, concluded with a flurry of dazzling performances, unexpected outcomes, and even a touch of controversy. The Ipsos iSay community, much like the rest of Europe, eagerly awaited the results, having cast their predictions* for who would reign supreme. However, the results served as a stark reminder that Eurovision is a contest renowned for its unpredictable nature.
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Before the First Note
The Ipsos iSay community's pre-contest predictions highlighted several key contenders:
- France (Louane - "Maman"): A sentimental ballad seemed poised for success, with Louane leading the iSay predictions at 15.5%.
- Sweden (KAJ - "Bara bada bastu") and United Kingdom (Remember Monday - "What The Hell Just Happened?"): These two entries tied for second place among Ipsos iSay participants, each garnering 14.2% of the vote. Sweden's tongue-in-cheek ode to sauna culture and the UK's genre-bending pop offering generated significant pre-contest buzz.
- Netherlands (Claude - "C'est La Vie") and Spain (Melody - "Esa diva"): These entries trailed behind with 5.5% and 5% respectively in the Ipsos iSay predictions.
The Eurovision Story Unfolds
The Grand Final, held on Saturday, May 17th, at the St. Jakobshalle, saw 26 acts vying for the coveted title. From traditional ballads to high-energy pop anthems, the diverse range of musical styles reflected the heart of Eurovision's cultural melting pot. However, the results defied many expectations:
- Austria (JJ - "Wasted Love"): In a stunning upset, JJ, a countertenor at the Vienna State Opera, emerged victorious with his operatic ballad, "Wasted Love." Securing 436 points, JJ delivered Austria its first Eurovision win since 2014. This win was a significant departure from the Ipsos iSay predictions, where Austria hadn't even been among the top contenders.
Israel (Yuval Raphael - "New Day Will Rise"): Yuval Raphael's powerful performance earned Israel second place with 357 points. While not predicted to win by the Ipsos iSay community, Israel's strong showing resonated with audiences and demonstrated the contest's ability to connect with diverse stories and cultural backgrounds.
- Estonia (Tommy Cash - "Espresso Macchiato"): Despite pre-contest controversy surrounding alleged Italian stereotypes, Tommy Cash's energetic performance secured a respectable third place with 356 points. Cash's success highlighted the unpredictable nature of the competition and the power of public appeal.
- Favourites Falter: Pre-contest favourites Sweden and the United Kingdom experienced contrasting fortunes. Sweden's KAJ, despite being a popular choice among Ipsos iSay participants, finished in fourth place with 321 points. The UK's Remember Monday, however, faced a disappointing outcome, finishing 19th with only 88 points, a stark contrast to their predicted success.
Beyond the Results
Eurovision 2025 was more than just a song contest; it was a cultural experience that brought together diverse communities across Europe. The Ipsos iSay community's engagement with the contest reflected the broader enthusiasm and passion that Eurovision inspires. The contest's ability to surprise, to challenge expectations, and to showcase a diverse range of musical talent ensures that Eurovision remains a captivating and unpredictable spectacle.
We hope you enjoyed the Eurovision Song Contest as much as we did! Keep sharing your opinions and insights with Ipsos iSay, and be sure to visit your dashboard daily for new surveys and more! Don't forget to follow us on our social channels for more conversations and engagement and visit Ipsos.com for the latest news and updates.
*These results represent Ipsos iSay web visitors and may not reflect the views of the general population.
